SUSTAINABLE COFFEE IS EVERYONE'S BUSINESS
Perfect coffee pleasure, is no accident: it must be deliberately created, consistently and without compromise, cup after cup, by living our principles.
Along the complex path from bean to cup there are quicker ways of doing things than we do, and there are certainly cheaper ways. But there is no better way. Knowing a single faulty bean can taint a whole batch, we take control of quality down to the very last one – with a deliberate dedication to getting the details right at every step of the way.
Our approach necessitates another level of selectivity which concerns the sustainability of the coffee tree and coffee world in general.
To address the issue of coffee’s future, we created the Nespresso AAA Sustainable Quality™ Program in 2003 in conjunction with the non-profit, Rainforest Alliance.
This approach enables Nespresso to safeguard the future supply of the highest quality coffee, while protecting the natural environment and improving the livelihoods of coffee and their communities. But our commitment goes beyond this; it is about a long-term relationship and continued loyalty to the coffee farmers in the program.
